By Gary Earl
Clay Collins, writer of Alternative Productivity and AntiHacks for Living, said that he once wrote an article entitled “Why You Should Get Up Whenever You Want,” but no one read it… So he changed the title to “Healthy, Wealthy, and DEAD?: 5 Reasons Why Getting Up Early Might be Harmful,” and got a lot of response! He played off Ben Franklin’s “early to bed, early to rise, makes a man healthy, wealthy, and wise”, but twisted it.
Good Song example: “Out of the Blue, Clear Sky” by Bob DiPiero. The story goes that George Strait phoned up Bob and said he wanted to cut the song but he’d have to change the hook to “out of the clear blue sky,” because that was the right saying. Bob said “No, you can’t have it then.” (Bob already had a few cuts by then and wasn’t feeling desperate like most writers would be with a Strait cut hanging in the balance.) Bob continued on, “the whole hook to the song is that we’re twisting the old saying around, and that’s the only thing that’ll get everyone’s attention.” Well, George said okay, and the rest is money in the bank.